Fractional Web & Brand Support
Fractional Web & Brand Support
5 Hours – Quick Fix & Polish
For when you know a few specific things are off and want them handled without a full project.
Best for:
- Fixing small but annoying issues on your current site
- Cleaning up layouts so key pages feel more intentional
- Tightening copy and visuals ahead of a meeting, launch, or review
Typical uses:
- Fixing mobile quirks, spacing, and inconsistent sections
- Refreshing photos, menus, services, and basic content
- Swapping in updated brand elements (logo, colors, fonts) on priority pages
Note: These support blocks cover design, UX, content, and light theme/configuration on your existing site. They do not include custom development, new apps/plugins, or complex integrations.
10 Hours – Single Focus Tune‑Up
Give us one clear goal and let us reshape your site around it.
Best for:
- Prepping your site for a specific campaign, season, or event
- Improving one primary conversion path (inquiries, bookings, orders, applications)
- Owners who see what’s wrong but don’t have time to brief a big project
Typical uses:
- Creating or upgrading a landing page for a key offer or experience
- Refreshing your homepage hero, navigation, and calls‑to‑action
- Tidying forms, confirmations, and follow‑up messaging so the journey feels smoother
Note: These support blocks cover design, UX, content, and light theme/configuration on your existing site. They do not include custom development, new apps/plugins, or complex integrations.
15 Hours – Mini Refresh Block
A deeper pass that makes your online presence match where the business is now.
Best for:
- Quarterly site refreshes and “finally catching up” on changes
- Multi‑location or multi‑brand operators who need consistency
- Businesses that have evolved, but whose website still looks like last year
Typical uses:
- Reworking 2–3 core pages (Home, Services/Menu, Contact/Booking, etc.)
- Aligning imagery, typography, and key content with your current brand
- Improving core flows like reservations, inquiries, catering/wholesale, or lead capture
Note: These support blocks cover design, UX, content, and light theme/configuration on your existing site. They do not include custom development, new apps/plugins, or complex integrations.
25 Hours – Launch Support Block
Treat this like having a web & brand team on call for a specific initiative.
Best for:
- Launching a new concept, location, product line, or offer
- Repositioning after a rebrand, renovation, or ownership change
- Teams that want meaningful UX and content improvements, not just “updates”
Typical uses:
- Designing and rolling out a small cluster of new or overhauled pages
- Clarifying paths for first‑time vs returning visitors across the site
- Implementing richer sections (menus, galleries, FAQs, comparison tables, etc.) using your existing platform tools
Note: These support blocks cover design, UX, content, and light theme/configuration on your existing site. They do not include custom development, new apps/plugins, or complex integrations.
50 Hours – Ongoing Support Block
A flexible block you can draw from over a quarter as priorities shift.
Best for:
- Groups with multiple brands or locations needing steady support
- Operators who want consistent, scheduled improvements without a heavy retainer
- Knocking out a roadmap of fixes and enhancements instead of one‑offs
Typical uses:
- Month‑over‑month UX, content, and performance improvements
- Supporting multiple campaigns, events, or menu/offer changes
- Creating reusable page sections and patterns your team can use going forward
Note: These support blocks cover design, UX, content, and light theme/configuration on your existing site. They do not include custom development, new apps/plugins, or complex integrations.
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Frequently Asked Questions
What kind of work can I use these hours for?
Design, UX, content, and light theme/configuration inside the platform you already use (WordPress, Shopify, Squarespace, Wix, etc.). Things like layout tweaks, page refreshes, new sections, landing pages, and on‑page content updates.
What’s not included?
These blocks do not include custom development, new app or plugin builds, heavy integrations, or full site rebuilds / migrations. If your request falls into that category, we’ll flag it and recommend a fixed‑fee project instead.
How do I know how many hours I need?
Rough guide:
- 5 hours: a few specific fixes and polish.
- 10 hours: a focused tune‑up around one goal or campaign.
- 15 hours: a small site/brand refresh.
- 25 hours: support for a focused launch or bigger reset.
- 50 hours: ongoing improvements over a couple of months.
If you’re unsure, pick the closest tier and we’ll help prioritize the list.
What happens after I purchase?
You’ll get an intake link to share your site, goals, and a wish list. We’ll confirm what fits in your block, set priorities, and then work through your list in order of impact. You’ll see progress as we complete items until the hours are used.
What if my requests need more hours or custom dev?
If we see that your wishlist is bigger than the block you bought or crosses into custom dev, we’ll tell you straight. You can either:
- Add another block, or
- Have us scope a separate fixed‑fee project for the custom dev portion.